Extended Validation (EV) SSL Certificates have been designed to:

(i)    combat the increase of internet fraud and phishing attacks
(ii)   increase consumer confidence when sending personal information online   

High profile incidents have raised concerns with web users on whether or not they can trust the site they are visiting and if the information they send will be secure. EV SSL Certificates have the strictest validation requirements and quickly show web users that the site is legitimate by displaying https, a closed padlock and turning the address bar green. 
 

Benefits of EV SSL to Website Owners

   Customer trust increased

   Cart abandonment reduced

   Phising attack protection

Can an EV SSL make a significant impact to a Website?

88% of UK web users are unable to spot a phishing site. One phishing attack can dramatically reduce the public's trust in an organisation. Trust is very difficult to regain.
 

Sites already using EV SSL Certificates